And therefore the stories don’t fully represent the cultures and the peoples in gaming today. “The full of the world is not represented by the creators in gaming today. We want to make sure we’re on the ground as we start to see more development there, as traditionally there hasn’t been much. “We have focused on trying to get more global with it, because there’s more happening in places like India and Africa. ![]() “The games industry is very western European and east Asian focused,” she says. But it is also looking farther afield than these huge, western studios for games that it hopes will make Game Pass essential, says Xbox’s developer relations chief, Sarah Bond. Microsoft has been on an acquisition spree in recent years, buying up hitmakers such as Bethesda (The Elder Scrolls, Fallout) and critical darlings such as Double Fine (Psychonauts 2), and of course initiating its merger with Activision Blizzard. Whether you are running a console business or a subscription business, however, great games need to be at the heart of it if it is going to be successful. It is betting on a post-console future, on being able to play games on any screen with the help of cloud servers – a streaming and subscription-centric future that has already transformed music, film and TV.Ī critical disappointment … Redfall. Instead of touting Xbox sales figures, for the past few years the company has presented its subscription service Game Pass as its metric for success: how many games it has, how many subscribers, how many hours they have played. Looking rather downtrodden on a recent episode of gaming show Xcast, Xbox boss Phil Spencer said that he was “not in the business of out-consoling Sony or out-consoling Nintendo”, intimating that the long-running console war between Xbox, Nintendo and PlayStation was a losing battle for Microsoft. What’s more, its huge $70bn merger with Activision Blizzard, a deal that would go a long way towards solving its content problem by buying it Call of Duty and much more, is currently being held up by UK regulators. It’s currently suffering from a lack of big-ticket exclusive games, and its most recent, Redfall, was a critical disappointment. 2020’s Xbox Series S/X console is being significantly outsold by Sony’s PlayStation 5 – in keeping with its predecessor, 2013’s Xbox One, which was outsold more than 2:1 by the PlayStation 4. ![]() Continued abuse of our services will cause your IP address to be blocked indefinitely.M icrosoft has been in the video game business for over 20 years, but its Xbox console has been the perpetual runner-up. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
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